Case Study 6 – Integrated Sales & Marketing Strategy for Venture-Backed Innovator


A product design firm and manufacturer/distributor of sunless tanning equipment and sunless tanning beauty products backed by a venture capital firm wanted to increase the company’s brand reputation and position it more competitively against larger competitors.

What We Did

BDS developed and implemented an integrated sales and marketing strategy to increase brand awareness, position the company as a market leader, and develop channel strategies for North American and international distributors to increase sales and position the company as an attractive candidate for an eventual acquisition.  In addition, a comprehensive marketing program was developed for distributors selling through salons and spas, including packaging, pricing and promotional strategies to be implemented throughout the year.


Sales and marketing initiatives increased distributor sales and positioned the company and its technology as an industry leader. Company received strong valuation and was acquired by a strategic buyer.