Who is BDS?
BDS, Inc. is a business advisory services firm that helps companies grow or improve their business performance by helping them develop and establish a disciplined approach to sales and marketing. BDS applies hands-on operational sales and marketing focus to assist business owners and senior executives achieve superior value for their organizations.
Our primary mission is to provide our client companies with a framework of disciplined execution that will drive growth and value for their organizations. We deliver our advisory services in four major practice areas:
Growth Strategy Consulting
Executive Coaching and Organizational Development
Strategic Marketing and Sales
Interim and Transition Management
Our uniqueness comes not only from our expertise and decades of experience in the disciplines of sales and marketing, but from our core belief that most companies experience stagnant growth or declining performance because there is an absence of disciplined execution. Our approach was carefully developed to help companies successfully navigate a competitive business climate or a volatile business environment.
Our approach is based on three critical pillars that represent the body of work we do:
Assess
We examine not just what’s happening to your business, but what’s happening inside of your business. It’s an outside-in perspective that our Partner Advisors are uniquely qualified to provide. We review your financial performance, your profitability and margins, sales history, sales pipeline, competitive positioning, marketing plans, and any specific tactics and programs executed in the last two years. We review the results and the metrics developed to measure your business outcomes. Most importantly, we spend time with your owners and your senior managers to determine if there’s a shared vision and a consensus around your company’s strengths, challenges, future opportunities and objectives for the future.
Engage
We work with your senior executives and managers to help your organization get enthused about the company’s objectives and plans. Even in difficult or under-performing circumstances, we become active advisors providing a roadmap for the company’s future. Because of our comprehensive assessment of your business, we can zero in on the most important challenges facing the business and we help you prioritize the company’s key initiatives. Unlike other business advisors that bring a one-approach-fits-all to their work, we offer an experience-based set of solutions that are uniquely tailored to your business environment, your company culture, and your organizational framework. We know what works. And, most importantly, we know what doesn’t. With a focus on disciplined execution, we help you spell out how your growth strategies and sales and marketing programs will be measured. We’ll help you identify the resources to execute, to monitor progress, and to adjust to changing competitive or business climates. Engagement for us means our partner advisors work with you and your team, side by side, to achieve agreed-upon business outcomes.
Execute
Whether your company is in a steady state, a high growth phase, or in a declining or under-performing situation, we know that the key to success lies in execution. We execute by putting in place a system in which people, products and processes are organized to achieve results and drive value for your company. This system involves our experienced professionals working with you as “general managers” at the market level. If it’s a sales or marketing plan you lack, we’ll help you develop one that serves as the Business Roadmap for your future growth. We’ll provide you with the rigor and discipline to focus on a foundation of plan, then do. You’ll leave behind all the “ready-fire-aim” approaches and tactics and replace them with a plan everyone in your entire company can understand, adopt and support.
The seasoned professionals of BDS have a proven track record of success. We’ve worked with companies in manufacturing, emerging growth businesses, technology, and service industries.
